Canadian Heritage Brand Continues Rapid Growth from Consumer-led Campaign
Richmond Hill, Ontario – The Clearly Food & Beverage Company Ltd., producer of the Clearly Canadian line of premium sparkling waters, today announced that it has shipped more than 20 million bottles of its all-natural beverages since its fan-led turnaround began large scale commercial production in 2017.
Fueled by rapidly growing cross-border consumer demand, the company has expanded its traditional distribution footprint to more than 8,000 retailers across North America, as well as grown its online Amazon business to over 2,000 cases per month.
“Our fan-driven turnaround continues to exceed our highest expectations, and in 2020, sales nearly doubled. This is all thanks to the support of Clearly Canadian’s fanbase and strategic retail partnerships,” said CEO Paul Tepperman. “Demand continues at exceptionally strong levels as we expand distribution of our core Originals, which include our flavoured beverages and Clearly Sparkling mineral water. We are one of the leading growth brands in our chosen categories, and certainly one of the most recognized premium brands in the entire North American beverage industry. Clearly Canadian consumers have a deep love and connection to our journey and Canada itself. It is an effort that is rooted in fond memories and in their everyday lives.”
“Clearly Canadian’s consumers along with our summit club members span all generations, with an obvious strong connection to Gen Xers and Baby Boomers, while growing scalable awareness from Millennials and Gen Z who are responding enthusiastically to our core values, all-natural ingredients, and forever commitment to truly recyclable materials,” said Jennifer Black, a lead ambassador for The Clearly Canadian Summit Club, the company’s customer appreciation program.
“The multi-generational pent-up demand for Clearly Canadian has resulted in sales well above retailer expectations,” said Tepperman. “We are laser focused on expanding our current channels and reaching wider audiences. Our goal is to reclaim our historical position as North America’s leading premium alternative beverage brand – the brand of choice for conscious ethical consumers who know that Clearly Canadian actually means something when they interact with us.”
Both Clearly Canadian Originals and Clearly Sparkling are available online and at major retailers.