Core-Mark’s Innovative Tech Solutions Empower Retail Success
By Meline Beach
In the ever-evolving world of retail, Core-Mark is dedicated to empowering retailers with a robust suite of technology solutions. From category management plan-o-grams, reducing labour, and simplifying the ordering process, Core-Mark’s range of user-friendly applications help customers boost sales and profits.
“At Core-Mark, technology innovation is a collaborative effort that begins with our stakeholders,” said Chris Bayley, director of sales technology at Core-Mark International. “We leverage input from all users, including dedicated sales staff and customers, spanning both independent and chain retailers. We gather feedback through real user surveys, and video calls with the customer and a sales beta team. But it doesn’t stop there. We harness the power of data analysis to dig deeper, identifying patterns, trends, and areas for improvement that drive our innovative solutions.”
The company boasts three recent releases in technology applications that have made a difference for retailers. This includes the strategic refresh of the Retailer Analytics Dashboard, Credit Reconciliation Status and Retail Shelf Label printing.
Retailer Analytics Dashboard
Core-Mark’s Core Solutions team has further enhanced this powerful resource that helps retailers leverage informed decisions based on real-time analytics. The robust data engine provides actionable insights that allows retailers to identify areas for improvement by spotting trends, understanding customer behaviour, and assessing the performance of various aspects of their business. The dashboard can be customized based on timeframes, items, and single or multiple customers. Dashboard reports can also be exported for sharing and upload.
“Our Retailer Analytics Dashboard provides year-over-year trends, purchase metrics, market performance, and local and regional demographic data,” said Bayley. “Having this data helps retailers make educated decisions when introducing, positioning, and marketing items in their stores.”
Credit Reconciliation
Core-Mark International’s comprehensive ordering solution provides retailers with a suite of features that cover every aspect of their business needs, from ordering and invoicing, to credit requests and delivery details.
“Retailers now have access to a credit reconciliation table, allowing them to track the status of every credit submitted with ease,” said Bayley. “Additionally, the mobile app empowers customers to process credit requests directly, which decreases the time spent calling customer service.”
Retail Shelf Label Printing
The most recent release for Core-Mark’s mobile applications has enhanced the ability for customers to print shelf labels. Customers can now easily adjust their suggested retail price and instantly offer two-for-one deals. Independent retailers’ feedback suggested a desire to control the SRP’s and initiate instant promotions, and Core-Mark has delivered on this feature.
