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Women in Carwash – Day 2 – Branding – One idea
April 30, 2019 @ 1:30 pm - 2:30 pm
1:30p.m.–2:30p.m. Hennepin Ballroom BRANDING – ONE IDEA (PART I) BUILD A POWERFUL BRAND
This 90-minute session will introduce you to the concept of your ONE IDEA; that unique thread in your message that your clients buy into. Define that, and it shapes how you define your unique brand, messaging, and secret sauce. It’s quite empowering!
Contrary to popular belief, branding is not just about your logo, website or marketing collateral. In fact, it’s more about what your brand evokes to your client: an image in their head, and a feeling in their heart that will help them connect first with you and your brand promise, as a pathway to what you sell. Business owners and organizations sometimes have it the wrong way around. This powerful session will be sure to strengthen your competitive advantage.