How Carwashes Can Use Community Involvement to Drive New Customer Acquisition and Grow Memberships
By Kelsey Roberts
As competition increases, it can be difficult to stand out from the crowd. One way to do this is to get involved in your community. By supporting local events and organizations, you can show your customers that you’re more than just a business—you’re a part of the community….and more community involvement ultimately leads to higher car counts and membership growth.
There are many ways to get involved in your community. You can sponsor a local sports team, donate to a charity, or volunteer your time. For example, partnering with local non-profits and schools to help them raise money for specific causes can be rocket fuel for your business.
Getting involved in your community is a great way to connect with new customers and build relationships. It’s also a great way to promote your business, generate positive word-of-mouth, and ultimately grow memberships.
Fundraisers
Fundraisers are a great way to get involved in your community and drive new customer acquisition. When you partner with a local school, charity, or other organization, you’re giving your customers a chance to support a cause they care about while also selling car washes.
Fundraisers provide several channels for growth. School PTAs/ PTOs, school sports and activity clubs typically have heavy parent involvement. The parent demographic is an ideal demographic for membership as this demographic group tends to be long-term members.
With the rise in digital fundraising, carwashes are able to build a fundraising program that requires little effort on their part and leverages digital technologies to increase fundraising sales by distributing purchase links through school newsletters, Facebook groups and email.
Fleet Programs
Fleet programs are another great way to get involved in your community and drive new customer acquisition. When you offer a fleet program to businesses in your area, you’re giving them a convenient and affordable way to keep their cars clean.
To make your fleet program a success, it’s important to offer competitive pricing and flexible terms. You should also promote your fleet program to businesses in your area and make it easy for them to sign up.
Ultimately, community involvement is a great way to grow your carwash business. By getting involved in your community, you can connect with new customers, build relationships, grow car counts, and drive membership.
Here are some additional benefits of community involvement for carwashes:
- Increased brand awareness
- Improved customer loyalty
- Increased sales
- Enhanced brand affinity
- More members
If you’re looking for a way to grow your carwash business, community involvement is a great place to start.
Kelsey Roberts is an account executive III for Welcomemat – a leading digital marketing company helping carwashes across North America increase car counts and drive membership through digital strategies. Website – welcomemat.com
