Say Hello to the Millennial Generation

by Cara Wolf

“Millennials typically reject traditional advertising and promotions and are instead much more influenced by their peers, or by celebrities and vloggers.”

“In the last year, millennials have not only contributed to, but have driven trip declines in Canada,” says the report. “Millennials rate of decline in trips per household was approximately twice that of the overall Canadian population. Millennials make 43 fewer trips than the average Canadian household on an annual basis.”

Millennials also spend more than average on yogurt, infant and baby snacks/foods, and portable snacks of many varieties, says the report. “Millennials are buying quick or ready-to-eat snacks and meals more frequently than the rest of Canada.”