Snap, Crackle, BOOM!– the joys of fireworks
By Meline Beach
There’s something breathtaking about the wonderful effect of fireworks in the night sky.
A beautiful assortment of colours accompanied by thunderous booms and bangs. Besides the natural sound effects, you hear the oohs and aahs by wowed spectators at various occasions throughout the year, including New Year’s Eve, Valentine’s Day, Victoria Day, Canada Day, Civic Holiday, Labour Day, Halloween and Diwali.
Some c-stores across Canada have the option to sell fireworks while other stores do not. The option to sell depends on where you operate as the rules and regulations are not federally governed.
Jaki Parker, manager with Home Centre and North Corridor Co-operative in northern Alberta started selling fireworks in the early 2000s. “We only sell fireworks for approximately four to five weekends and a few small sales throughout the year,” says Parker. “Over the past two decades, we have seen our sales grow exponentially as fireworks has become a destination category that brings consumers to our store.”
Parker stocks up on BLAST-OFF! Fireworks – a leading national wholesale distributor, based in Manitoba.
Another key supplier is Mystical Distributing, a leading importer and manufacturer of family and professional fireworks with distributions centres in British Columbia and Ontario.
Convenience & Carwash Canada spoke with Bill Raynault, general manager, Mystical Distributing and Matt Bialek, president, BLAST-OFF! Fireworks to learn more about the category, what’s trending and how to launch a successful planogram.