COMMON STORE LAYOUTS
A predictable pattern of long aisles with end caps, where customers browse up and down rows and rows of product. This layout works well for stores with lots of merchandise but has the potential to crowd aisles.
An ideal layout for long, narrow retail spaces. However, this layout limits visibility if shelving is high to maximize the space and can create a sense of cramping and high risk of theft.
A pattern that deliberately drives traffic in a certain direction, maximizing product exposure but limiting a browsing experience.
The simplest of layouts, encourages customers to flow freely through the store. While this layout is most common with small, specialty stores that have high impulse purchase patterns, it has the potential to create some confusion between sections of product and wasted space.
Meline Beach is a Toronto-based communications practitioner and frequent contributor to Convenience & Carwash Canada. In addition to freelance writing, she provides communications and public relations support to businesses across Canada. She can be reached at www.mlbcomms.ca.