DOWN ON YOUR CORNER
GURU Continues Community Clean-Up Initiative
GURU Organic Energy Corp., a leading organic energy drink brand, has been making the most of the Canadian summertime by leading a nationwide community clean-up initiative. From Halifax to Vancouver, the GURU Good Crew, created specifically for the occasion, has been giving back to nature and the environment.
From riverbanks to skate parks to hiking and biking trails, the GURU Good Crew has been hard at work collecting litter and giving a shiny new look to the sites that make summer worth waiting for.
“Getting closer to nature is a sure way to connect to your own, true nature, and that’s why we are committed to cleaning up our incredible landscape from coast to coast; places we go to recharge and re-energize,” said Carl Goyette, president and chief executive officer of GURU.
Having already completed over 50 per cent of its ambitious objective of hosting close to 60 clean-ups across the country’s top cities and outdoor playgrounds between June and September, the GURU Good Crew is on a roll, with teams deployed over five sites in British Columbia, six in Alberta, 13 in Ontario, eight in Quebec, and two more locations in Atlantic Canada. Another 25 clean-ups are expected to take place by the fall in Toronto, Ottawa, Halifax, Calgary, Edmonton, Vancouver and Port de Quebec.
In parallel to GURU’S commitment to cleaning up the Canadian landscape, teams across the country have been actively supporting frontline workers throughout the summer. In May and June, over 35,000 cans of GURU were donated to frontline workers, including healthcare workers, first responders, and COVID-19 testing and vaccination clinic staff.
Follow @guruenergydrink and @guruenergie on Instagram and @guruenergy on Facebook to find out more about the community clean-up initiative.