Monster Energy Recalled Product was Not Meant for Sale in Canada

Corona, CA (August 15, 2023) For Monster Energy products that are marketed and sold in Canada, Monster has an exclusive sales and distribution relationship with Coca-Cola Canada Bottling Limited. Monster takes compliance very seriously and specifically formulates and labels all products for sale and distribution in Canada to comply with Canadian requirements, including regulatory limitations on caffeine (which other countries may not share) and bilingual labeling requirements. In addition, all Monster energy drinks for the Canadian market have been authorized for sale by Health Canada.

It has recently come to Monster’s attention that the Canadian Food Inspection Agency issued a recall of certain Monster products due to their caffeine content and lack of bilingual labeling.  Monster was not contacted by the CFIA regarding this recall, and Monster is actively trying to get additional information from the regulator. Monster suspects that this product was formulated and labeled to meet the regulatory requirements of another country and was not intended for Canada, but nonetheless ended up in the possession of a third-party, unknown to Monster, that is named in the recall notice. It is likely that the products were transhipped from a country outside of Canada.

Neither Monster nor CCCBL were named in the recall notice. This further reinforces Monster’s view that these products were not intended for the Canadian market. Monster does not believe this recall has any impact on Monster products formulated and labeled for Canada.

Monster continues to try to engage with the CFIA on this issue.

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