Upton’s Naturals Pioneers the Jackfruit Food Craze Vegan Food Company Brings Pre-Seasoned, Heat & Serve Young Jackfruit to the Canadian Market
Chicago, IL – Upton’s Naturals, an independently-owned, ethical vegan company based in the States, is the first to make pre-seasoned, heat-and-serve, natural jackfruit available in Canada. With more than three million vegans or vegetarians in the country, the launch of this easy-to-prepare, whole-food meat alternative couldn’t be more timely.
Native to Southeast Asia, jackfruit is the world’s largest tree fruit. Beneath its incredibly large and spiky exterior is a mild-flavored, nutrient-dense, plant-based meat substitute. When cooked up young (a.k.a. not ripe) and seasoned right, this tropical fruit has the texture and taste of perfect pulled pork or shredded chicken. Using only simple, recognizable ingredients, Upton’s Naturals’ Jackfruit offers a good source of fiber, is completely free of cholesterol, gluten, soy, oil, GMO’s, and artificial flavors, and 100% vegan. The lineup includes Bar-B-Que, Thai Curry, and an unseasoned Original variety for cooks looking to get creative.
Knowing that fresh, unripe jackfruit was hard to come by and that the closest thing to convenience in the category was unseasoned jackfruit in a can, the 20+ year vegan power couple set on a mission to bring pre-seasoned, ready-to-eat jackfruit first to the U.S. four years ago and now worldwide.
“Doing what we believe in is the best part of this business, and to us, success is creating 100% vegan products that can inspire meat-free meals,” shared Staackmann. “Unripe jackfruit is the source of an incredibly versatile and healthful meat alternative that is relatively foreign to the Canadian market. We’ve made jackfruit easier to enjoy and more accessible to the everyday consumer, and the response from vegans and non-vegans alike has been amazing.”
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