Focus on General Merchandising

It should be no surprise that the term “general merchandise” can be used to describe a large variety of products and categories. Equally large, however, is the opportunity general merchandise can provide a store if properly stocked, maintained and marketed.

While most of us may still prefer coming home and turning on the television, children have completely different viewing habits: they’re increasingly watching YouTube. This form of entertainment is influencing consumer habits, with new toys based on YouTube content being released at an increasingly fast pace. This trend is only going to grow and represents an opportunity to appeal to younger customers and families in a unique way.