GURU ORGANIC ENERGY EXTENDS PRESENCE IN CONVENIENCE CHANNEL ACROSS CANADA

GURU ORGANIC ENERGY EXTENDS PRESENCE IN CONVENIENCE CHANNEL ACROSS CANADA

GURU ORGANIC ENERGY EXTENDS PRESENCE IN CONVENIENCE
CHANNEL ACROSS CANADA

GURU to be available in over 1,270 Circle K and Winks locations in Ontario, Western Canada and Atlantic Canada Montreal, Quebec – GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce that its plant-based energy drinks will soon be available in over 1,130 Circle K and 140 Winks convenience stores across Canada. This will increase GURU’s brand presence in Canadian markets outside of Quebec to close to 3,000 points of sale. “We are very pleased to expand our national presence through listing in Circle K and Winks stores, thanks to the success of our brand in Couche-Tard’s locations in Quebec and our solid partnership with the undisputed leader in the convenience store industry,” said Carl Goyette, President and CEO of GURU.

“The high-velocity convenience channel is core to our growth strategy and with this first 2021 launch announcement we are well on our way to achieving our goal of increasing our points of sale in Canadian markets outside of Quebec to over 5,000 by the Spring of 2021.”

“We are confident that the availability of our products in leading banners, coupled with increased demand for healthy energy drinks and plant-based products, supported by methodical marketing strategies will continue to translate into increased sales for GURU," added M. Goyette. “We are pleased to expand the presence of GURU’s organic plant-based energy drinks across Canada, thereby providing our customers with more choice in the growing energy drink category at a time when demand for organic and plant-based products is also growing rapidly. We look forward to GURU’s success as a customer traffic driver in Quebec to extend to the rest of Canada,” said Melissa Lessard, Head of Marketing and Merchandising at Couche-Tard Inc. GURU Original,
Lite, Matcha and Yerba Mate products will soon be available in selected Circle K and Winks locations across Canada. Couche-Tard is the leader in the Canadian convenience store industry.

For further information, please contact:
Investors Carl Goyette, President and Chief Executive Officern Ingy Sarraf, Chief
investors@guruenergy.com

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