Caffeine Awareness Month

March will mark the fifth annual Caffeine Awareness Month, in North America, an initiative by the Canadian Beverage Association representing companies that manufacture and distribute the majority of non-alcoholic beverages in this country. It’s an opportunity to discuss one of the most heavily-studied food ingredients in the world.
Caffeine is not only studied, but is also one of the most widely-consumed pick-me-ups in the world. In Canada about 98% of Canadians consume caffeine from beverages such as coffee, tea, soft drinks and caffeinated energy drinks.
Health Canada, amongst other leader global health authorities, has set the safe daily amount for caffeine at 400mg from all sources. It is important that consumers know what that means for their daily diets, especially now in the days of working long hours on the front line or in front of screens at home. A typical caffeinated energy drink for example has less than half the level of caffeine same-sized coffeehouse coffee.
In case you are writing any stories surrounding nutrition or Caffeine Awareness Month, I wanted to provide the following video and infographic to provide education to consumers about how much caffeine is in the drinks they consume.


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